God gave us five senses—hearing, sight, taste, touch, and smell. All of these senses send direct messages to our brains. Consider the information given by the Social Issues Research Center on the subject of fragrance and emotion:
The association of fragrance and emotion is not an invention of poets or perfume-makers. Our olfactory receptors are directly connected to the limbic system, the most ancient and primitive part of the brain, which is thought to be the seat of emotion. Smell sensations are relayed to the cortex, where ‘cognitive’ recognition occurs, only after the deepest parts of our brains have been stimulated. Thus, by the time we correctly name a particular scent as, for example, ‘vanilla’ , the scent has already activated the limbic system, triggering more deep-seated emotional responses.
- Coffee = Morning
- Fir = Christmas
- Coconut=The Beach
Studies on the effect of scents on mood show the following examples:
- Natural plant odors make people calmer, more alert, and in better moods than those in an odor-free environment.
- Orange, lavender, coffee, and licorice increase attention span.
- The smell of cleaning supplies makes people more generous.